GeoIP State/Region Metric

The GeoIP State/Region metric is the most frequent address recorded for a contact.

What Does The GeoIP State/Region Metric Represent?

The GeoIP State/Region metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the state/region where they reside or the location of the most recent open/click. It also does not take into account any state/region data that might be stored in fields.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 19 - March 30.

Why Is The GeoIP State/Region Metric Important?

Knowing the State/Region of your contacts allows you to send targeted marketing communications based on State/Region.
Tip: You can create segments based on GeoIP State/Region data stored in your account. For more information on how to create segments based on GeoIP State/Region data, see Create A Segment Based On What State Or Region Contacts Are Located In.

How Is The State/Region Metric Calculated?

The GeoIP State/Region metric is based on the most frequent IP address recorded for a contact.