GeoIP Country Code Metric

The GeoIP Country Code metric is the most frequent IP address recorded for a contact.

What Does The GeoIP Country Code Metric Represent?

The GeoIP Country Code metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. Country codes are alphanumeric geographical codes (geocodes) used to represent countries and dependent areas.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 16 - March 30.

Why Is The GeoIP Country Code Metric Important?

Knowing the country code of your contacts allows you to send targeted marketing communications based on the country code stored for contacts in your account.
Tip: You can create segments based on GeoIP Country Code data stored in your account. For more information on how to create segments based on GeoIP Country Code data, see Create A Segment Based On What Country Code Contacts Are Located In.

How Is The GeoIP Country Code Metric Calculated?

The GeoIP Country Code metric is based on the most frequent IP address recorded for a contact.