GeoIP Country Metric

The GeoIP Country metric is the most frequent IP address recorded for a contact

What Does The GeoIP Country Metric Represent?

The GeoIP Country metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the country where they reside or the location of the most recent open/click. It also does not take into account any country data that might be stored in fields.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 19 - March 30.

Why Is The GeoIP Country Metric Important?

Knowing the country of your contacts allows you to send targeted marketing communications based on country.
Tip: You can create segments based on GeoIP Country data stored in your account. For more information on how to create segments based on GeoIP Country data, see Create A Segment Based On What Country Contacts Are Located In.

How Is The GeoIP Country Metric Calculated?

The GeoIP Country metric is based on the most frequent IP address recorded for a contact.