GeoIP City Metric

The GeoIP City metric is the most frequent IP address recorded for a contact.

What Does The GeoIP City Metric Represent?

The GeoIP City metric is based on the most frequent, IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the city where they reside or the location of the most recent open/click. It also does not take into account any city data that might be stored in fields.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 16 - March 30.

Why Is The GeoIP City Metric Important?

Knowing the city of your contacts allows you to send targeted marketing communications based on City.
Tip: You can create segments based on GeoIP City data stored in your account. For more information on how to create segments based on GeoIP City data, see Create A Segment Based On What City Contacts Are Located In.

How Is The GeoIP City Metric Calculated?

The GeoIP City metric is based on the most frequent, IP address recorded for a contact.