Forwards To A Friend Metric

The forwards to a friend metric represents the total number of times the forward to a friend link was clicked.

What Does The Forwards To A Friend Metric Represent?

The forwards to a friend metric represents the total number of times a contact forwarded an email you sent them using the forward to a friend link.
Tip: For more information on adding a forward to a friend link to your message, see Insert A Link To A Webform Using The WYSIWYG Editor. For more information on forward to a friend webforms, see Types of Webforms.

Why Is The Forwards To A Friend Metric Important?

The forwards to a friend metric is important because it highlights both contact engagement, and the effectiveness of the email you sent. If a contact makes the effort to use the forward to a friend link, most of the time it means they found the email you sent them compelling enough to forward it to a friend.

How Is The Forwards To A Friend Metric Calculated?

The forwards to a friend number is a total of the times the forwards to a friend link was used.