Frequency Cap (Skipped) Metric

The frequency cap (skipped) metric represents the number of contacts that were not sent to because doing so would exceed the email frequency cap settings you have in your account.

What Does The Frequency Cap (Skipped) Metric Represent?

The frequency cap (skipped) metric represents the number of contacts that were not sent to because doing so would exceed the email frequency cap settings you have in your account.
Tip: For more information on the email frequency cap settings, see Set Email Frequency Caps For Your Account.

Why Is The Frequency Cap (Skipped) Metric Important?

There are several reasons why you might see a high number of emails skipped for exceeding your frequency cap settings. You could simply be scheduling too many deliveries to your contacts, or you might have an automated message rule that is sending too much. Skipped deliveries represent missed conversion opportunities, so you'll want to review your sending process to try and prevent skipped deliveries from occurring.

Tip: For more information on scheduling deliveries, see Send Email .
Tip: For more information on creating and setting up automated message rules, see Create Automated Message Rules Step 1 and Create Automated Message Rules Step 2.

How Is The Frequency Cap (Skipped) Metric Calculated?

The frequency cap (skipped) metric is a total of the deliveries skipped because they exceed your email frequency cap settings.