Delivery Rate Metric

The delivery rate represents the percentage of emails that were successfully delivered, as compared to the total number of emails sent.

What Does The Delivery Rate Metric Represent?

The delivery rate represents the percentage of emails that were successfully delivered, as compared to the total emails that were sent. DMA/EEC equivalent: Accepted Rate

Why Is The Delivery Rate Metric Important?

The delivery rate metric is important because it represents the first step in determining the success of your email marketing efforts. In order for contacts to open, click, and eventually convert, they first have to receive an email from you.

Tip: If your delivery rate is low, you can look to the undeliverable metric to find out why contacts did not receive the emails you sent them. For more information on the undeliverable metric, see Undeliverable (Email) Metric.

How Is The Delivery Rate Metric Calculated?

(Delivered/Sent) * 100 = Delivery Rate