Deliverability Rate Metric

The deliverability rate metric represents the unique clicks per contact.

What Does The Deliverability Rate Metric Represent?

The deliverability rate metric represents the average number of sent emails that are successfully delivered to your contacts. Another way to look at it is as the average of all the delivery rates for all the email deliveries in your account.

Why Is The Deliverability Rate Metric Important?

The deliverability rate metric is important because it gives you an overall indication into the health of email sending in your account. If your deliverability rate is low, then your contacts are not receiving emails from you and hence your marketing efforts will be unsuccessful.

Tip: For more information on fixing a low delivery rating, see Tips For Fixing A Low Email Sender/Delivery Rating.

How Is The Deliverability Rate Metric Calculated?

(Total Sent - Total Bounced) / Total Sent