Conversion/Delivered Rate Metric

The conversion/delivered rate represents the percentage of conversions made, as compared to the number of emails delivered.

What Does The Conversion/Delivered Rate Metric Represent?

The conversion/delivered rate represents the percentage of conversions made, as compared to the number of emails delivered.

Why Is The Conversion/Delivered Rate Metric Important?

The conversion/delivered rate is important because it gives you an overall indication of the contacts who received your message and were also engaged enough to convert. Whether it's making a purchase or downloading a whitepaper, the ultimate goal of email marketing is to compel your contacts to perform an action.
Tip: The conversion/delivered rate is a legacy calculation. For a more useful calculation, we suggest you view the conversion rate. The conversion rate is determined by the number of conversions over the number of clicks. For more information on the conversion rate, see Conversion Rate Metric.

How Is The Conversion/Delivered Rate Metric Calculated?

Conversions/Delivered = Conversion Delivered Rate