Contact Loss Metric

The contact loss metric represents the total number of contacts that were marked as inactive and can no longer receive messages from you as a result of the message or delivery.

What Does The Contact Loss Metric Represent?

The contact loss metric represents the total number of contacts that were marked as inactive and can no longer receive marketing emails from you as a result of this email. For more information on the inactive status type, see Contact Status

Why Is The Contact Loss Metric Important?

The contact loss metric is important because it points out potential problems in the targeting of your deliveries, and/or the design and content of your message. If you notice a high number under contact loss, you should review both who you are sending to, and what you are sending them. There is a good chance you are either sending to a bad list or segment, or sending the wrong emails to the wrong group of contacts.

Tip: For more specific information on why contacts are being lost, you can drill down to the metrics that describe how contacts are being lost. For more information on these metrics and how they are calculated, see From Complaint Metric, Unsubscribes Metric, and Inactive Due To Bounces Metric.

How Is The Contact Loss Metric Calculated?

From Unsubscribes + From Complaints + Inactive Due To Bounces = Contact Loss