Click Through Rate Metric

The click through rate represents the number of clicks that were recorded, as compared to the delivered number.

What Does The Click Through Rate Metric Represent?

The click through rate represents the number of clicks that were recorded, as compared to the number of emails delivered.

Why Is The Click Through Rate Metric Important?

The click through rate gives you an overall indication of contacts who, first received your message, and second, were engaged enough to open it and click on a link.
Tip: The click through rate metric is a legacy calculation. For a more useful calculation, we suggest you view the click rate. The click rate is determined by the number of unique clicks over the number of opens. For more information on the click rate, see Click Rate Metric.

How Is The Click Through Rate Metric Calculated?

(Clicks/Delivered) * 100 = Click Through Rate

Note: Clicks are representative of unique clicks.