Application Complaints Metric

The Application Complaint metric represents the total number of contacts that were lost (made inactive) by complaining via the application.

What Does The Application Complaint Metric Represent?

The application complaints metric represents the number of contacts that were lost (made inactive) by complaining via the application through a webform.
Warning: A high number of complaints will negatively impact your sender and delivery rating. For information on sender and delivery rating, see Sender and Delivery Rating.
Tip: For more information on fixing a low sender or delivery rating, see Tips For Fixing A Low Email Sender/Delivery Rating.
Tip: For more information on Complaint webforms, see Types of Webforms.

Why Is The Application Complaint Metric Important?

The Application Complaints metric is important because it clarifies why you are losing contacts. If a contact is unsubscribed because they complained via the application, this tells you that either you are sending to the wrong people, or sending the wrong content. Unlike bounces, which are the result of technical errors sent back from the receiving mail server, a contact actually has to complain the Complaint webform. They can do this by clicking the link to a Complaint webform in an email they receive from you.

How Is The Application Complaint Metric Calculated?

Total Complaints - ISP Complaints = Application Complaints