Dynamic Content

Dynamic content is an advanced feature that allows you add content to a message using conditional logic.

With dynamic content you can design versions of an email within a single message by flagging blocks of content to only be sent to contacts who meet the conditions you specify. For example, you could add a discount to a message that only contacts on a certain segment will see. Or include different discount levels for different segments.

Dynamic content can be added either by using the dynamic content menus provided in the message editor, WYSIWYG editor, or HTML editor or can be coded into your message using dynamic code.