Campaign Types

Marketers use campaign types to group campaigns into different purpose categories to help inform future marketing efforts.

Examples of common campaign types: Welcome Series, Birthday, Loyalty, Win Back.

Bronto Campaign Types

When you create a campaign in Bronto, you must select a campaign type. The following chart provides sample descriptions and resources for using campaign types in Bronto:

Type Sample Description Resources
Abandoned Cart Targets contacts that did not follow through with a purchase after placing items in their cart
Browse Recovery Targets contacts based on their specific browsing behavior to capture potentially lost revenue
Product Recommendations Includes all campaigns based on product recommendations
Welcome Series Targets all contacts in New Suscribers segments

Campaign Metrics

The Campaigns page lets you view metrics associated with each campaign listed. Use the sort by Type feature to compare performance patterns across campaign types.

Sort Campaigns by Type