Get Started With Reports

Reports are how you can measure the success of your marketing campaigns and recognize trends, both negative and positive, that can be used to make adjustments in order to drive greater engagement with your contacts.

There 8 primary types of reports related to different types of sends:

  • Message reports represent an aggregate of the metrics associated with all of the deliveries made using a message.
  • Delivery reports contain all of the metrics associated with an individual delivery of a message.
  • Delivery Recipient reports contain all of the metrics associated with an individual delivery sent to a specific list or segment.
  • Delivery Groups reports report contain all of the metrics associated with each delivery or post added to a delivery group.
  • A/B Split Test reports are an aggregate of all the metrics associated with an A/B split test.
  • Workflow reports contain all of the metrics associated with deliveries made via a workflow.
  • SMS Message reports represent an aggregate of the all the metrics associated with all of the deliveries of an SMS message.
  • AMR reports are an aggregate of all the metrics associated with all the days an automated message rule has been sending messages.

These reports can be accessed by going to the area of the platform related to the report you want to view and clicking the report icon in the table. For example, if you want to view a workflow report, you would go to Automation > Workflows, locate the appropriate workflow name in the Workflows table, and click the report icon associated with that workflow.

Each of these report can be viewed individually or used to build a comparison report. You can also download reports, either immediately or at scheduled intervals.

In addition to the reports listed above, you can access several other reports related to account metrics from the Legacy Reports.

Common Report Sections

Report sections are groups of metrics found on a report. After you have opened a report, you can navigate between different sections in the report by clicking a section label in the header of the report. Common report sections include:
  • Overview displays the overview page. For more information about Overview metrics, see Report: Overview Metrics (Legacy).
  • Deliverability display deliverability metrics for the message. For more information about Deliverability metrics, see Report Deliverability Metrics (Legacy).
  • Opens displays the metrics related to message opens. For more information about Detailed Open metrics, see Report: Open Metrics (Legacy).
  • Clicks displays detailed information about the metrics related to message clicks. For more information about Detailed Click metrics, see Report: Click Metrics (Legacy).
  • Conversions displays detailed information about the metrics related to message conversions. For more information about Detailed Conversion metrics, see Report: Conversion Metrics (Legacy).
  • Sharing displays detailed information about the metrics related to shares. For more information about Detailed Sharing metrics, see Report: Sharing Metrics (legacy).
  • Profiler allows you to view Delivery, Message, and Delivery Group Metrics (Sent, Opened, Clicked, Converted, Bounced) broken down by contact attributes. For more information about Profiler, see Report Profiler.
  • Metrics By Delivery displays a quick view of the metrics associated with the deliveries of the message. For more information about Metrics By Delivery metrics, see Metrics By Delivery Report Metrics (Legacy).
  • Metrics By Day displays an aggregate of all the metrics associated with all the days an automated message rule has been sending. For more information about Metrics By Day metrics, see AMR Metrics By Day Report Metrics.

Report Metrics

The Report Metrics help section contains help topics for all of the report metrics. Each help topic explains what the metric is, why it is important, and how the metric is calculated. These topics include every report metric from Click Rate, Open Rate, and Conversion Rate to Frequency Cap (Skipped) and Inactive Due To Bounces.