Bronto Navigation

The Bronto platform has navigation tools that you can use to quickly move between areas of the platform.

Bronto platform navigation is divided into the following functional areas:

Platform Banner

The platform banner has 4 options that will slide out from the right.
  • The Bookmark icon allows you to easily add a link to certain pages in the application that you can click at any time from any page. If you do not see Bookmark This Page when you open the Bookmarks menu, then the page you are on cannot be bookmarked.
  • The Help icon opens the online help page most closely related to the platform page you are on.
  • The Notifications icon shows you platform alerts. When alerts appear in the application, you will notice a red icon with the Notification icon. As more alerts appear, the number on the alert icon increases.
  • The Account icon shows you personal information. Both Live Chat and Support are also found here and provide ways to contact Bronto support professionals.

Dashboard

Dashboard is the Home Dashboard. This is where you can view snapshots of information about your account statistics and application functionality.

Messages

The Messages menu is where you can manage the creation and sending of messages. Messages include emails, Tweets, Facebook posts, and SMS messages if you have purchased SMS. All of these types of messages can be created by going to Messages > All Messages. To view, edit, or schedule message deliveries, or access message statistics simply click on the name of the message in the All Messages table on the Messages > All Messages page. If you want to automate your message sending, you should use the Automation > Workflows option.

Headers and Footers to create the headers and footers you'll use in your messages, Content Tags to create reusable "blocks" of content that you can use in your messages,

Finally, on the Email Replies page, you can view all of the email replies that you have received.

Commerce

The Commercemenu is where you work with your product, and order data.

For products, you can configure product import settings, import your products, view information about your product imports, and search for and view the products in your catalog. If you want to import order data, you will need to use Data Loader or configure your Commerce settings on the Settings > Platform Settings > Commerce page.

The Recommendations app and the Coupon Manager app can be found in the Commerce menu as well.

Contacts

The menu is where you work with your contact For contacts, this is where you can add contact fields to your account, use the platform to import contacts, create lists and segments that you can use to organize and group your contacts for more targeted marketing campaigns, and view special contact-related reports.

Finally, Contacts > Grow is where you can find webforms and Pop-Up Manager. A webform is an online form that can be used to interact with and gather information from contacts. Bronto provides several default types of webforms that you can customize. After you've created your webform you can add it to your messages as you build and edit them.

Reports

The Reports menu is where you can view, compare, and download reports, as well as view and create delivery groups and campaigns. Reports > Legacy Reports allows you to quickly get an overview of the activity going on in your account and you can also access more detailed reports - everything from performance metrics to contact growth numbers. Comparison Report allow you to add multiple items to a single report in order to compare their metrics. Downloads allow you to export contact and tracking data to .csv files. The Reports menu isn't the only location in the app you can access reports. Reports for specific items, such as a message, a delivery, or a workflow, can be accessed by clicking the report icon found in the last column of an overview table row.

Automation

The Automation menu is where you can set up Bronto to automatically manage your marketing campaigns. Workflows is the primary tool you want to use to do this. With workflows, you can create multi-step, cross-channel campaigns using a drag-and-drop interface. For example, you can use workflows to engage new contacts in a welcome series in order to make a great first impression and set the tone for their relationship with your brand. Or you can set up a workflow campaign that will engage contacts after a purchase is made and intelligently encourage future purchases. In addition to workflows, Automated Message Rules can be used to automatically manage email campaigns with criteria you define by sending email on an on-going, or case-by-case basis. Automated Message Rules are our legacy automation technology that came before the more sophisticated workflows.

Cart Recovery and Browse Recovery are also found under this menu.

Settings

The Settings menu is where you go to manage your application configuration and settings.

In the Account Information sub-menu, you can manage your general account settings, users, and more.

In the Platform Settings sub-menu you can configure all of your platform settings - including your account security and network access, order service settings, and data connection and exchange settings.

The Integrations sub-menu is where you can set up your e-commerce and web analytic connections

You can also find Data Loader and the Apps Dashboard in the Settings menu.