Types of Webforms

Descriptions of the available types of webforms.

The following describes the Webform options.

Add Contacts Webform

Add Contacts webforms allow you to collect email addresses and contact information.

Add Cotnacts Webform

A contact on the suppression list cannot be added to your account until the email address is removed from the suppression list. If a contact who is on the suppression list attempts to sign-up to receive email messages from you via an Add Contacts webform or via Direct Add, they will not be added as a contact in your account.

For more information on using the suppression list, see Suppression Lists.

Subscription Confirmation Webform

Subscription Confirmation webforms are shown to contacts after they confirm that they want to receive marketing emails from you by clicking a subscription confirmation link in a message. These links can be added to your email by adding the %%!confirm_url%% special tag to the footer or body of the email message. If you are using the email message editor, you can add your webform link by using the Insert menu to insert a Webform Link Tag.

When the email message is sent, the %%!confirm_url%% special tag is replaced with a link. For more information on special tags, see Special Tags. When a person clicks the link, they are taken to a Subscription Confirmation webform and they become an active contact that can receive marketing emails from you. For more information about contact statuses see Contact Status.

Clicking this link in a message you send counts as a double opt-in. Contacts who Double Opt-in tend to be more engaged and lead to more conversions from your marketing campaigns.

Subscription Confirmation     Webform

Manage Preferences Webform

Manage Preferences webforms allow your contacts to update their information and manage their subscriptions. Like other webforms, you have the ability to embed your logo, customize the CSS, and add additional text.

Unlike other webforms, Manage Preferences webforms allows you to choose lists and fields that you wish to make visible on the webform. In doing so, you allow contacts that visit the webform to update their profile data and list preferences. Once you have customized the webform, you can make it available to your contacts by adding a link to it the body or footer of your message. To do this, add the "%%!manage_url%% special tag to the body or footer of your message. This will provide a personalized link to the Manage Preferences webform.

For more information on special tags, see Special Tags.

Manage Preferences webform
Note: When a contact clicks the Click here to unsubscribe link the contact is automatically given a status of Unsubscribed, per CAN-SPAM compliance, and will no longer receive marketing emails from your account.

Unsubscribe Webform

Unsubscribe webforms allow you to provide your contacts with a simple, direct mechanism to unsubscribe from receiving marketing emails from you. When a contact is unsubscribed, they will be given a status of Unsubscribed and will no longer receive marketing emails from your account.

Unsubscribe Webform
Some key things to remember about Unsubscribe webforms are:
  • Manage Preferences webforms contain a link to unsubscribe. This link does not link to the Unsubscribe webform, but instead will automatically unsubscribe the contact.
  • If you send an email that does not contain a link to a Manage Preferences or Unsubscribe webform, Bronto automatically appends a link to an Unsubscribe webform in the email.
  • We strongly recommend that you use footers to take advantage of this functionality. Much like a signature in your personal email, you can customize your footer(s) with a link to an Unsubscribe webform and any other relevant information, such as your postal address. Once you've set up a footer, you can re-use it with numerous email messages. For more information on adding a link to an Unsubscribe webform in an email message, see Insert Edit Or Remove Links Using The WYSIWYG Editor. For more information on footers, see Headers And Footers.

Providing an easy way for contacts to unsubscribe from receiving marketing emails from you can have a positive impact on both your delivery and sender rating. For more information on how this can positively affect your delivery and sender rating, see Sender and Delivery Rating.

We suggest that you consider providing links to Unsubscribe and Manage Preferences webforms in your email messages. By offering both options, you provide a simple way for your contacts to have complete control over their subscripton preferences. For more information on adding links to Unsubscribe and Manage Preferences webforms in your email messages, see Insert Edit Or Remove Links Using The WYSIWYG Editor or Special Tags.

Note: Contacts with a status of Unsubscribed have either unsubscribed themselves from receiving marketing emails from you, or were unsubscribed by you. Contacts can unsubscribe themselves by clicking an unsubscribe link, or by manually marking an email from you as spam in their inbox. When a contact is unsubscribed, their status changes to Unsubscribed. When their status is changed to Unsubscribed, the contact will no longer receive marketing emails from you. The contact can still receive transactional emails from you. The contact will also remain on any lists they have been added to.

Forward To A Friend Webform

Forward to a Friend webforms allow existing contacts to forward email messages to others. A Forward to a friend is preferred to a simple forward through an email client because it allows the application to track who forwarded the message, who they forwarded it to, and helps ensure consistent message formatting. The forwarded message includes a customizable note at the top in order to introduce the email to the recipient. We recommend adding a link to a sign-up page in the note to help acquire new contacts. A link to a Forward to a Friend webform can be added to an email message by adding the %%!forward_url%% special tag to the footer or body of an email message.

Forward To A Friend webform
Note:

If a message forwarded using a Forward to a Friend webform contains field tags used to personalize the message, and the message is forwarded by one of your contacts to another contact in your account, the field tags used in the message will update to reflect field data for the contact receiving the forwarded message. For example, let's say you have a contact in your account named Logan. In the firstname field for Logan, you have Logan stored. Let's say Logan uses one of your Forward to a Friend webforms and forwards a message, which happens to contain the %%firstname%% field tag, to his friend Taylor. Taylor is also a contact in your account. When Taylor receives the forwarded message, in place of the %%firstname%% field tag, they will see Taylor.

For more information on special tags, see Special Tags.

Thank You Webform

Thank You webforms will be shown after a contact submits a webform. There is no need to provide a link to this page in your message body. The application automatically re-directs contacts to this page after they have asked to receive emails from you via an Add Contacts webform.

If the contact is asking to receive marketing emails from you, they will need to confirm their subscription via an email that will be sent to them after submitting an Add Contact webform.

Thank You Webform

Lookup Contact Webform

Lookup Contacts webforms allow existing contacts to update their profile information. After submitting their email address through via a Lookup Contacts webform, the contact will receive an email with a link to a Manage Preferences webform. A link to a Lookup Contacts webform can be added to an email message by adding the %%!lookup%% special tag to the footer or body of an email message.

Look Up Webform

For more information on special tags, see Special Tags.

Complaint Webform

Complaint webforms allow contacts to report unsolicited email they have received from you. When a contact submits a Complaint webform, they will be unsubscribed and marked as Inactive. Providing a simple way for contacts to report unsolicited email helps to ensure that you only send to contacts who want to receive email from you.

Complaint Webform

For more information on special tags, see Special Tags.

For more information on the difference between Active and Inactive contacts, see Difference Between Active And Inactive Contacts.

TheForm Complaint - Bronto FeedBack metric on Deliverability reports displays the number of contacts who were unsubscribed after submitting aComplaint webform. For more information on viewing the Form Complaint - Bronto FeedBack metric for messages and deliveries, see From Complaint - Bronto Feedback Metric and Delivery Report Deliverability Metrics.