Commerce Segment Criteria

Creating segments based on commerce data allows you to segment on order, conversion, revenue, and RFM data stored for your contacts.

If your segment uses order data and the Match Type is Match Any Rule, a contact can only qualify for a segment when all of the criteria are met within a single order. But when your segment uses order data and the Match Type is Match All Rules, a contact can be added to a segment when they meet the criteria across multiple orders. This is because of how order data is analyzed. When an order must meet all of the criteria for a rule, as soon as the order does not meet a criteria the contact associated with the order is not included.

Note: Segments do not collect tracking or order conversion data from test deliveries.