CAN-SPAM Act

The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email.

CAN-SPAM spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them. Failure to comply with the CAN-SPAM Act can result in decreased deliverability (i.e. your messages get flagged as spam), placement onto an ISP's or spam filter's blacklist, and a potential $11,000 fine. Additionally, we will eventually remove you as one of our customers if violations of the CAN-SPAM Act persist.

In order for your email messages to be compliant with the CAN-SPAM Act, all of your email messages must comply with the requirements listed below.

  • No false or misleading header information. Your email's “From” and “To” must be accurate and identify the person who originated the email.
  • No deceptive subject lines. The subject cannot mislead your contacts about the contents or subject matter of the email message.
    Tip: For more information on writing good subject lines, see Effective Email Subject Lines.
  • You must give your contacts an opt-out method. You must include either a return address or other internet-based response tool that allows a contact to ask you not to send future email messages to that email address. You must honor this request and stop sending that contact email within 10 business days. It is also illegal for you to sell or transfer the email addresses of people who choose not to receive your emails, unless you transfer the addresses so another entity can comply with the law.
  • All commercial email must be identified as an advertisement and include your valid physical postal address.

The application offers the following features to help you ensure that your email messages are CAN-SPAM compliant:

  • You can insert the %%!account_address%% special tag into the body of your email message when creating it. This special tag will add your whole address to the email message in the following format: (organization, address1, address2, city, state, zip code, and country). You can also add individual address special tags that only display certain parts of your address.
    Tip: For more information on special tags, see Special Tags.
  • While composing the email message, you can choose to add a CAN-SPAM compliant footer. This option will identify who the email message is from and your physical mailing address in the footer of the email.
  • To handle opt-out requests, you can link to either the Manage Preferences or Unsubscribe webform. Both of these pages allow for a contact to opt-out of receiving email messages from you.
    Tip: For more information on the Manage Preferences and Unsubscribe webform, see Webforms.

Important Things To Remember About The CAN-SPAM Act!

  • The CAN-SPAM Act represents the minimum requirements that an email message must have to reach an Inbox. Often times ISPs and spam filters will have stricter guidelines.
  • If you fail to include an opt-out option in your email messages, we will automatically add an unsubscribe link.
  • As of August 15, 2008, we require that you make use of address tags to provide your address within your emails. If you do not include address tags, you will be warned that your email message does not include an address and is not CAN-SPAM compliant. We will then add your address for you. You are required to either use the %%!account_address%% tag, or the individual address tags. If you choose to use the individual address tags, you must at least use those marked as required.
    Tip: For more information on address tags, see Special Tags.