Automated Message Rules

While you can use automated message rules (AMR) to automatically manage email campaigns, we recommend using workflows.

AMRs are a set of criteria you define that can be used to automatically send email. With automated message rules, you gain the power and flexibility to deliver emails to your contacts when it makes the most sense. This allows you to focus your energy on compelling message design and campaign strategies.

Note: AMRs are a legacy feature that existed before workflows, so we recommend using workflows instead of AMRs whenever possible.

There are four different types of automated message rules: Activity-Based, Date-Based, Schedule Recurring, and API Triggered.