Browse Recovery Dashboard

The Browse Recovery dashboard provides reports that give you insight into the performance of the Browse Recovery app.

Important: If you do not have the Browse Recovery app and would like information about purchasing it, see Bronto's App Center or contact your account manager.

The Dashboard page can be accessed by going to Automation > Browse Recovery, then clicking the Dashboard tab. It's also the page that is shown by default when you open the app. At the top of the dashboard are the lifetime conversion metrics for Browse.

Below are four reports, each providing a unique insight into the performance of the Browse Recovery app. The Most Viewed Products, Rule Performance, and Exclusions reports are all based on the past 30 days of performance, while the Product Views Over Time report reflects all of the historical view data since the app began receiving Browse data.

If you want to see Browse Recovery performance data specifically related to contacts, you can view this on the Browse Recovery Activity Page. If you see unexpected results on the dashboard, the Activity page is also a good place to dig into the specific cause of an unexpected metric.

Product Views Over Time, Rule Performance, and Visitor Views Report

This report has three tabs. The first tab, Rule Performance, lets you see the metrics related to each rule. To view a metric, select it from the list located in the top-right corner of the report. You can mouse over any dot on the line graph to see the specific metric details related to that point in time.

The second tab, Product Views, provides statistics related to the overall browsing behavior on your site. In this report you can see:
  • How many products have been viewed per month.
  • The breakdown of product views by contacts in 4 different groups:
    • No Email Address- No email address is associated with the contact.
    • New Email Address- The contact has an associated email address but it is unable to be retrieved from Bronto.
    • Unmarketable Visitor- The contact has an associated email address but is not Active or Onboarding.
    • Marketable Visitor- The contact has an associated email address that is Active or Onboarding.
The third tab, Visitor Views, lets you see the number of unique visitors per month. The visitors are broken into 3 groups:
  • New Email Address
  • Unmarketable Visitor
  • Marketable Visitor

The number of visitors in each group is based on the contact's current status and so the number of contacts for each group of visitors can change within a month. However, if a contact's status changes, it does not affect the metrics from previous months.

Rule Performance Report

This report provides message performance metrics for each rule. This includes:
  • The number of messages sent by the rule.
  • The open rate represents the percentage of emails that were opened, as compared to the number of emails that were successfully delivered.
  • The click rate represents the number of clicks that were recorded, as compared to the number of opens recorded.
  • The loss rate represents the number of contacts who unsubscribed after receiving one of these messages.

You can use the statistics in this report to make decisions about how to tweak the criteria or messages for each rules based on their performance. For example, if click or conversion rates are lower than expected it might help to redesign the message that is being sent. Or if the loss rate is high you might want to adjust the sending frequency or exclusions rules.

Exclusions Report

This reports lists all of the exclusions that have occurred during the last 30 days, the reason for the exclusion, and the number of delivery attempts that were not made. You can use this report to adjust your exclusion rules if you feel like too many deliveries are not being delivered.

When your contact matches with an exclusion reason, they will not be sent messages after meeting Product Threshold, Category Threshold, or Recently Viewed Browse Recovery trigger criteria.

If the number of exclusions is much higher than expected, use the Exclusions list on the Activity tab to take a closer look at which contacts are being excluded and why. If the number of exclusions is much higher than the number of sends it's likely that the exclusion rules are too restrictive and should be adjusted. Though in some cases, such as exclusions due to recent purchases, a high number of exclusions are acceptable.

Some examples of exclusion reasons you may see on this report are:

  • Exclusion List: The contact is on a list that you have set to exclude from receiving Browse Recovery messages. You can set an Exclusion List at Apps > Browse > Rules > Exclusions > Contacts. If the contact is on the selected list, then they will not be sent a message even if they meet the criteria for a rule.
  • Exclusion Segment: The contact is on a segment that you have set to exclude from receiving Browse Recovery Messages. You can set an Exclusion Segment at Apps > Browse > Rules > Exclusions > Contacts. If the contact is on the selected segment, then they will not be sent a message even if they meet the criteria for a rule.
  • Recent Delivery: The contact received a message recently and cannot be sent a new message until after the number of days configured at Apps > Browse Recovery > Rules > Settings under Allow sending again after X days elapses.
  • Recent Purchase: The contact made a recent purchase and was not messaged because they are still within the set number of Days Since Last Purchase configured at Apps > Browse > Rules > Exclusions > Contacts.
  • Recent Rule Delivery: The contact recently received a message because of the triggered rule and cannot be messaged again until the time set for Do not send the same rule within X days passes. This setting is configured at Apps > Browse Recovery > Rules > Settings.
  • Inactive Contact: The contact does not have the status Onboarding or Active. Only contacts with thoses statuses can receive Browse Recovery messages.
  • Transactional Contact: The contact has a status of Transactional. Transactional contacts cannot be sent Browse Recovery messages.
  • Product Filters: The contact is viewing a product or a variation of a product that is excluded by Product ID at Apps > Browse Recovery > Rules > Exclusions > Products. Excluded products do not count toward meeting the Product Threshold rule.
  • Unknown Product: The contact did not trigger the Product Threshold rule because a Browse Recovery activity was sent with an unrecognized Product ID. The Product Threshold rule can only be used to message contacts based on the number of times a contact views a product with a valid Product ID in Bronto.

Most Viewed Products Report

This report is a list of the most viewed products in the last 30 days, with the number of views for each product listed. You could use the information in this list to build other promotional campaigns around these products.