Create Legacy WYSIWYG Content Tags

You can create content tags that you can use as templates as you design emails. Legacy WYSIWYG content tags are best used in messages that are designed with the WYSIWYG message editor but can also be used in the email message editor.

About this task

Note: If you have available content tag templates, you need to make a copy of the template in order to edit and use it.

To create a content tag:


  1. Go to Messages > Content Tags.
  2. Click Create New Content Tag.
  3. Select Legacy WYSIWYG Editor and click Continue.
  4. Specify a name for the tag in the Name text box.

    The name you specify will be used to reference this block of content. For example, if you name the Content Tag mycontenttag, the dynamic code text for this content tag would be %%@mycontenttag%%.

  5. Add the content you wish to display via this Content Tag using the WYSIWYG editor.
    Note: You cannot add special tags in the HTML editor. Any use of a %% tag will result in an error.
  6. Click Save.

What to do next

HTML used in content tags will not appear formatted if the Content Tag is used in a plain text message. In other words, if you add "This word is <strong>BOLD</strong>" in your Content Tag, and then add that Content Tag to a plain text message, you will get "This word is <strong>BOLD</strong>" instead of "This word is BOLD". However, if you add this Content Tag to an HTML message, you will end up with "This word is BOLD".