SMS Subscription Keywords

The Subscription Keywords table allows you view all of the SMS subscription keywords you have set up in your account. You can view the Subscription Keywords table by going to Messages > SMS Keywords . Each column in this table is described below:

Note: When a person texts in to a keyword, the keyword must be the first thing contained in the SMS message they are sending to you. Additional content is allowed, but the keyword must be first.
Column Name Description
Keyword The name assigned to the keyword.
SMS Short Code The short code the SMS keyword is on. An SMS short code is basically a short version of a phone number associated with SMS messages you send. It allows recipients of an SMS message to identify where the SMS message is from, and also allows them to respond (subscribe, unsubscribe, etc.) The default short code for US and Canada is 33233 and the default for the UK is 63233. If your account does not use a default short code, you can view your short code by going to Settings > Platform Settings > SMS Settings.
Description The description is an internal designation you use to describe what the keyword is for.
Subscribers The number of contacts currently subscribed to the keyword.
Frequency Cap (Use)

The frequency cap set for the keyword. The monthly frequency cap setting defines the maximum number of SMS deliveries that can be sent to a given keyword over a rolling 31 day period. Best practices dictate you should limit SMS deliveries to 30 or less per month for a given keyword.

Note: It is possible to have a contact subscribed to more than just 1 keyword. Because of this, SMS frequency caps are set up per keyword, rather than per contact.
Note: SMS deliveries are not the same as SMS messages. For example, you could have one SMS message that has 20 different deliveries associated with it. Delivery 1 might go to 5k contacts, and delivery 2 might go to 26k contacts, and so on.
Created The date the keyword was created.