Content tags allow you to create reuseable blocks of content that you can use in the body, header, and footer of your email messages. The block is referenced via a custom defined content tag you create. When the message is sent, the content tag is replaced with the appropriate content.

Name Type Comments
id string The unique id for the content tag.
name string

The name you assigned to the content tag. The name you specify will be used to reference this block of content via the Content Tag. For example, if you name the Content Tag mycontenttag, you would reference this Content Tag in your message by adding %%@mycontenttag%% to your message. Note:

  • The content tag name must be 100 characters or less.
  • The name cannot be blank or null
value string

The content that will be displayed when the message is sent. Note:

  • The value cannot contain other content tags, field tags, API message tags, or dynamic code.
  • HTML can be used in the value. However, the HTML will not appear formatted if the content tag is used in a plain text message.