List Reports

List reports contain all of the delivery-related metrics collected for contacts on a list during the time the contacts are on the list.

This means that a list reports collect metrics for contacts on the list at the time a delivery was sent to the list. If a contact who was part of that delivery is removed from a list, the metrics for that contact will remain on the list report. When other contacts are added to the list, any past metrics associated with these contacts are not added to the list report.

This allows you to track list metrics, not individual contact metrics. What a contact does when they are not on the list is irrelevant to understanding the list's behavior. Contacts are grouped into lists to serve a particular purpose. To add or remove metrics as contacts are added or removed from a list would make it difficult to clearly see list trends and would cause the report to lose valuable historical data for the list. For example, if you create a list used to onboard new contacts, you only want to see the metrics for contacts who are on the list while they're being onboarded. Knowing this could allow you to make better decisions about your future onboarding strategy.

You can access a list report by going to Contacts > Lists and clicking the report icon for a list in the table. You will only see list reports if you have New Reports and you can only see data for list reports when you have sent to a list after New Reports is enabled.

When you open a report, the Overview tab is displayed. You can click the different tabs above the report content to view detailed metrics about that area. For example, if you click Devices you will see a breakdown of message engagement by device. You can also click on the name of the list to view the List Overview page.

By default, the report is set to show:
  • All Time metrics, which means everything since Bronto started collecting metrics for this message. You can narrow the time scope of the report by clicking the calendar Calendar Icon icon and setting a time range. This can be as general as filtering to see metrics for the previous quarter or as specific as filtering the range down to between two dates that you specify.
  • Order metrics related to the default currency that you've set for your Bronto account. If you operate a multi-currency business, you will see an overview of order metrics in all the currencies you receive orders in.

A list report contains the following tabs:

  • Overview provides a high-level view of the metrics associated with a list.
  • Devices provides list-level insight into what types of devices your contacts use.