Percent Of Total Clicks Metric

The percent of total clicks metric represents the percentage of times a specific link was clicked, compared to the total number of clicks recorded for the message, delivery, A/B split test, automated message rule, or delivery group.

What Does The Percent Of Total Clicks Metric Represent?

The percent of total clicks metric represents the percentage of times a specific link was clicked, compared to the total number of clicks recorded for the message, delivery, A/B split test, automated message rule, or delivery group.

Why Is The Percent Of Total Clicks Metric Important?

The percent of total clicks metric is important because it highlights the effectiveness of a particular link used in your message, delivery, A/B split test, automated message rule, or delivery group.

Tip: A high number of clicks can mean very different things depending on the context. It could mean that contacts were intrigued enough by the content of your message to keep returning and clicking on a link more than once. However, it could mean that certain links produced unwanted or confusing results, leading to re-tries or duplicate clicks of a link.

How Is The Percent Of Total Clicks Metric Calculated?

(Total Clicks Per Link/Total Clicks) * 100 = Percent Of Total Clicks