Contact Updates Metric

The contact updates metric represents the number of times a contact updated their information using a manage preferences link contained in an email you sent them.

What Does The Contact Updates Metric Represent?

The contact updates metric represents the number of times a contact updated their information using a manage preferences link contained in an email you sent them.
Tip: For more information on adding a manage preferences link to your message, see Insert A Link To A Webform Using The WYSIWYG Editor. For more information on manage preferences webforms, see Types of Webforms.

Why Is The Contact Updates Metric Important?

The contact updates metric is important because it allows you to see how many contacts updated their information via a manage preferences link contained in an email you sent them. If you notice that the contact updates number is high, you should dig a little deeper and find out what contacts are doing once they get to the manage preferences page. Depending on the actions they are taking on the manage preferences page, you may need to re-work the content of the email, or re-evaluate the list or segment you are sending to.

Tip: For more information on manage preferences pages, see Types of Webforms.

How Is The Contact Updates Metric Calculated?

Contact Updates/Opens * 100 = Contact Updates percentage

Tip: The opens metric is representative of unique opens, which is different from the total opens metric. For more information on what these metrics are and how they are calculated, see Opens Metric and Total Opens Metric.