Send Different Versions Of An Email

There are several ways you can send different versions of an email.

Dynamic Content

You can use dynamic content to have messages display different content based on user conditions. See the documentation on Dynamic Content for more information.

Message Tags

You can use message tags to do lots of things, including addressing a contact by their name or showing recommended products based on past purchases. See the documentation on Message Tags for more information.

A/B Testing

You can use A/B Split testing to send different versions of a subject line or send 2 different emails that can be compared to find a winner. See the documentation on A/B Split Tests for more information.