Where To Use A Webform

Tips for where to place your webform.

The most common use for webforms is to include a Manage Preference webform in your Bronto messages. To be CAN-SPAM compliant, every email sent from Bronto must contain either a link to a Manage Preferences or Unsubscribe webform so contacts have the option to opt-out of marketing messages. If you do not include one of these webforms, Bronto automatically appends a link to an Unsubscribe webform in the email.

Webforms are also a great tool for data collection. Effective contact data collection begins with a well-placed webform. Start with a webform on your home page. Make sure that it stands out, clearly specifies the nature of your communication, and allows for quick and easy registration. Also, make sure to put links to webforms in your newsletter. This way, if your contacts forward the message to a friend, the friend has the opportunity to join your mailing list.

You could also try adding a webform to:

  • online order forms
  • free trials and downloads
  • online contests
  • coupons or discount incentives
  • off-line collection points (your point of sale, customer support center, direct mail programs, comment cards, etc.)