Content Tags

Content tags allow you to create reusable "blocks" of content that you can use in the body, header, and footer of your messages.

There are two types of content tags, drag and drop and legacy WYSIWYG content tags. Both can be inserted into both legacy WYSIWYG messages and email message editor messages. Legacy WYSIWYG content tags are created using an editor that looks similar to MS Word. They're called legacy tags because this is the type of content tag that existed before the new drag and drop content tags were added to the platform, but you can still create this type of tag using the legacy WYSIWYG content tag editor.

Drag and drop content tags are created with the drag and drop content tag editor. This editor is similar to the drag and drop interface of the email message editor, with some of the functionality that doesn't make sense for content tags removed.

The primary difference between drag and drop content tags and legacy WYSIWYG content tags, besides the editor, are that because drag and drop content tags leverage the email message editor they have built in responsive design elements, including nested content tags. While this is great for use in any emails you want to design using the email message editor, the legacy WYSIWYG message editor doesn't have built-in support for responsive design. Generally legacy WYSIWYG content tags work better for messages designed with the legacy WYSIWYG message editor while drag and drop content tags work better with messages designed using the email message editor.

After the tags are created they can be inserted into your messages. In the legacy WYSIWYG message editor content tags are inserted like any other dynamic tag. In the email message editor content tags can either be inserted as a dynamic tag or you have the option to do a static insert, which will basically copy and paste the tag's content into your message.

Important: Content tags are rendered when you schedule your message.