Browse Recovery App

Browse Recovery allows you to capture potentially lost revenue based on the behavior of contacts on your site.

Attention: The New Browse Recovery Experience, which uses Workflows in Bronto to trigger your recovery messages, replaces the legacy Browse Recovery app on April 1, 2021. If you are not already using the new experience, you can upgrade now. For more information, see New Experience For Browse Recovery.

You can access Browse Recovery by going to Automation > Browse Recovery. The first time you open this page there will be a wizard that walks you through configuring Browse Recovery settings.

Browse Recovery allows you to define rules that can be used to send targeted messages to contacts based on their browse behavior. Before you can configure Browse Recovery rules you need to have imported a product catalog and configured browse settings to capture browse data.

When Bronto captures page views that are associated with an email address that does not belong to an existing Bronto contact, a new transactional contact is created. Contacts with a transactional status can only be sent transactional emails, so they will not be used to trigger Browse Recovery Rules. These contacts do not count against your contact allocation.

Browse Recovery has three rules that are used to engage Bronto contacts:

  1. Product Threshold: This rule is based on the number of times a contact browses a specific product within a set period of time.
  2. Category Threshold: This rule is based on the number of times a contact browses products within the same category within a set period of time.
  3. Recently Viewed: This rule is based on overall product views on your site within a set period of time. The products viewed do not have to have a relationship to each other.
Each rule is taken into consideration in the order listed above. If a contact meets the criteria defined for Product Threshold, and any additional rule settings you have defined, the contact will be sent the email associated with Product Threshold. If they do not meet the Product Threshold criteria, but meet the Category Threshold criteria, then the contact will be sent the email associated with Category Threshold. If the contact does not meet the Product or Category Threshold criteria, but meets the Recently Viewed criteria, the contact will be sent this message. This hierarchy is designed to send each contact the most accurately targeted email while also avoiding sending too many emails to a single contact.

Once Bronto has begun collecting browse data and Browse Recovery is scheduling deliveries, you can view statistics on the Browse Recovery Dashboard and browse message sends and exclusions on the Browse Recovery Activity Page. In addition to report metrics for Bronto contacts, on the dashboard you can see what percentage of the customers browsing your site are not associated with a Bronto contact and cannot be engaged.

Important: If you do not have the Browse Recovery app and would like information about purchasing it, see Bronto's App Center or contact your account manager.